Time Pedals expands its presence at the pinnacle of professional cycling with a new multiyear agreement to be the exclusive pedal supplier for Trek-Segafredo men’s and women’s WorldTour teams.

The agreement, part of SRAM’s partnership with Trek, marks the return of Time to the men’s WorldTour and the expansion of its pedals to now three women’s WorldTour teams. Trek-Segafredo joins Canyon//SRAM Racing and Team SD Worx in riding Time. An accomplished and iconic clipless pedal pioneer, Time pedals were ever-present winners in pro cycling in the 1980s through the 2000s, with legends including Greg LeMond, Miguel Indurain, and Tom Boonen, who relied on Time.

“Time is proud to support this first-class WorldTour team for the coming seasons. It’s a huge step for us to return to the biggest races with Trek-Segafredo,” said Benjamin Marinier, Time Pedals product manager. “Time Pedals are the best in many aspects, such as lightweight, aerodynamic, comfort, adjustments, or floats. We spent much time with the athletes to set up everything according to their needs.”

Time Xpresso Pedals VS. Look Keo Blade

“There is no better demonstration of the quality and performance of a pedal than a WorldTour team who has so many choices in selecting them for their use. We are excited to see what Trek-Segafredo can accomplish on arguably the most proven pedal system in the world,” said SRAM CEO Ken Lousberg.

Trek-Segafredo will ride Time XPRO Pedals, engineered with a focus on the rider. Time road pedals feature ICLIC Technology for easy entry, low stack height for improved efficiency, a large pedal platform for improved power transfer, and float and Q-factor clears to reduce strain and prevent injuries.

For more info on Time Pedals, head to SRAM.com

 

Photo credits: Ross Bell